When’s the last time you thought about SEO? Is it important for your website to have top ranking in Google? Then you need to start paying close attention to SEO. Let’s explore the top 4 positive effects of proper SEO.

Spending time on writing the best possible content for your website is essential. When writing your content, think about your audience. Make sure your message speaks to your customers, your clients, and your demographic. Quality content, written with your target audience in mind, has positive effects regarding SEO. Let’s explore a few of these positive effects*.

  1. Your message will come across better. Every blog post has some kind of message. This message is the purpose of that piece of writing: what do you want to say? What should a reader take away from your piece? An article on your website could, for instance, inform people about features of your product. If your product page is poorly written, chances are high that people won’t understand your message. If your piece is well thought out, nicely structured and free of misspellings and typos, chances are much higher that people understand the message of your text. Interestingly, getting your message across to search engines works in a similar way. If you structure your text well and write clearly, Google is much more likely to understand what your text is about. Of course, this can positively influence your ranking immediately.
  1. A lower bounce rate. If your content is well-written and nicely structured, chances are much higher that readers will actually stay on your site to read your post. That will result in lower bounce rates (the percentage of people who land on your website, and do completely nothing on the page they entered), and will eventually improve your ranking in the search engines.
  1. More trust. High-quality pieces will lead to more trust from your readers. If your content reads well and is free of typos, it will look much more professional and legit. This will make it easier for people to trust you and your blog. If people trust your blog, they’ll be much more inclined to return to your website to read your next post, or to buy your product.
  1. More (social media) attention. Attractive blog posts are more likely to be shared on social media or talked about among friends. For a post to be shared on social media, you first have to convince someone to read the piece itself. More importantly, someone has to think your post is awesome enough to share it on Facebook or Twitter (or any other social media).

These are just 4 of the benefits of quality content that drives solid SEO performance. When we develop content for our clients, we keep these ideas top of mind. If you need new content for your website, or you need help improving your existing content, we can help.

Contact us today to discuss SEO, content development or other public relations or communications needs. We look forward to working with you!

(*Recommendations from Yoast SEO – 2018)