In business, it all comes down to the bottom line. You might have the greatest service in the city and demand might be sky high, but if no one knows about your business you will not be profitable. To sustain a healthy bottom line, it boils down to one question: How do you make more sales?
That’s where the Creative Brief comes in handy. We use our creative brief tool with all our clients to help them better understand their business and their business objectives. The creative brief tackles the 7 essential questions that help every business to develop a marketing strategy. Here are the 7 essential questions:
- What is your brand all about?
- What do you offer?
- What makes you unique?
- Who is your customer?
- What is your market?
- What’s your major goal for this year?
- What’s going on in the market?
In stage two of the creative brief process, we analyze the answers further with the goal of addressing the 4 key components to a successful marketing strategy:
With the quality information uncovered from the initial questions, coupled with the deep dive into the 4 key components, your company can create a solid and measurable strategy for growth and marketing efforts. When you understand who you customer is and what you need them to know about your business, you can best deploy your budget dollars to reaching that audience.
The Creative Brief answers those 7 essential questions and 4 key components that every business owner needs to build and sustain and healthy bottom-line for their business.
When it all comes down to the bottom line, strategy counts.