Entrepreneurs start new businesses with the goal of solving an existing problem. They do this by offering a unique product, resource or solution. The critical question is “How do you sell it?”
Making that first leap into entrepreneurship requires business owners to sell not just their ideas and products, but themselves, their team and their business to new customers. That’s where a solid company brand and story leads to sales success.
To tell that story, businesses need an appropriate name, a compelling business plan, a quality sales pitch, and effective marketing. Even the largest of Fortune 500 businesses once started small and needed the right words to tell the world about their story and their solution.
That’s where the right wording can make a significant impact on company growth and success. Using simple and effective messaging for things like brochures, websites, social media and newsletters tells your customers why they should choose your business.
You would not likely hire a caterer whose business was named ‘Bland Vacations’ nor would you feel confident scheduling a visit with a doctor whose website or brochure has misspelled words. Investing time on the right words translates directly into profit.
Effective messaging and content development shows that you understand your customers goals, what they need, and why they should trust your business. With the right content, you turn cold leads into loyal customers, and positively impact your bottom line.
You had the solution to an existing problem so you started your business. Good marketing and content gives your company the advantage to sell your solution.
As Mark Twain said, “the difference between the almost right word & the right word is the difference between the lightning bug and the lightning.”